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High-Impact Marketing Systems
and Tools
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The challenge of marketing real estate is to go where the buyers
are going and help sellers understand why we are heading in new
directions. Help sellers understand why the method they used to
buy their home may not be the same methods today's buyers are
using to purchase homes and find out information about homes for
sale.
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Keeping your eye on trends is an on-going
struggle and opportunity for any business of any kind.
At Semonin, we listen to consumers, to agents, to industry
trades and to important surveys like the National Association of
Realtors' annual profile of Home Buyers and Sellers.
One of our guides to real estate marketing for sellers is to
review where buyers are finding information about the homes they
purchase.
We know buyer's habits have been changing with the increases in
technology over the past several years. The Internet continues
to affect how real estate is bought and sold as well as all the
devices and media connected to the world wide web.
Our goal as a real estate company is to be where the buyers are
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Real estate agents continue to be the top resource for
buyers. In the 2008 annual survey mentioned above, 34% of buyers
first learned of the home they purchased from their real estate
agent.
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Semonin agents and staff know the ins and outs of our
local multiple list systems (MLS). These systems drive
information about your home for sale to other agents,
consumers and many real estate websites. Our company is
represented on different boards and committees where we
help influence change to make our MLS's better tools for
agents and consumers. |
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Semonin agents possess many devices (email, voice mail,
fax to email, PDA's, Supra keys, 24/7 forms on intranet,
HomeFeedBack websites, new listing alerts, and more) to
assist in agent to agent communication. These tools and
devices help buyers and sellers get to the closing
table. |
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Semonin agents strive to offer extra photos, extra
tours, disclosures and general information to other
agents to help sell your home. While 40% of our listings
are sold by other Semonin agents, 60% of our listings
will be with agents from other real estate companies in
our market. Provide other agents with timely information
about your home for sale is very important to us. |
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The Internet is next in line as a top resource for
buyers. In the 2008 annual survey mentioned above, 32%
of buyers first learned of the home they purchased from
the Internet.
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When you sign a listing contract with a real estate
brokerage company, one of the major questions to ask the
agent is how will they market your home on the Internet?
With Semonin agents, your home will be showcased on the
top local regional website of Semonin.com and the top
national real estate website of Realtor.com. |
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Semonin.com is the top local website for real estate
in the Greater Louisville area. Statistics from websites
like Alexa.com provide a powerful second to hundreds of
word of mouth conversations we receive about Semonin.com
being the best local real estate site. All of our
marketing in print, TV and radio point to Semonin.com as
the buyers resource for information. Semonin.com has 14
different methods for buyers to search for a home. This
list will continue to grow. Semonin.com also features
voice guided tours, virtual tours, showing alerts,
mortgage calculations and more. |
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Realtor.com continues to have a powerful presence
for consumers search for real estate in the national and
regional markets. Every Semonin listing is showcased on
this busy real estate site. More photos, more
information, more featured tours means more buyers
seeing your property on the Internet. |
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Our
team of agents and staff does not stop at these two
sites. Your listings are distributed to other real
estate sites on the web like FrontDoor.com (HGTV's
property website), MSN.com, CyberHomes.com, and more.
Selected agents post information to sites like
Craigslist.org. We are adding to this published listed
to help spread the word about your home for sale. |
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Semonin.TV is another unique tool available for our
agents to provide to local sellers. Buyers can visit
Semonin.TV to build a webcast of homes which fit their
area of interest and price range. Why not build a custom
web show instead of watching home on regular TV. |
Yard signs and open houses are third in line as a
top resource for buyers. In the 2008 annual survey
mentioned above, 15% of buyers first learned of the home
they purchased from signage.
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Semonin yard signs stand out. Yellow and black
are very strong colors for buyers to see when
they drive past your home. Buyers know they can
find information about your home from multiple
resources when they see the yellow and black. |
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Another staple of our signage is tied to
technology. Each Semonin sign offers a
connection to our hotline system. This system
lets you dial 502-584-4663 from any phone and
find out more information about the property for
sale. Buyers regularly call this number in the
thousands to here about the number of bedrooms,
bathroom, approximate square footage and more. |
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Semonin agents also take time and effort to host
open houses in our communities each weekend.
Some weekends we take extra efforts to host
Semonin Super Sunday weekends. We have
identified selected weekends in the year when we
feel buyers are more interested in viewing open
houses. Many weekends as you know are filled
with distractions like holidays, local events,
summer vacations, and back to school crunch
times. We plan ahead and coordinate our efforts
to get as many buyers as possible in our Semonin
listings. |
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Rounding out the list
of sources for buyers are friends and family,
builders, and direct from home sellers. The
bottom two sources are newspapers and homes
magazines. In the 2008 annual survey mentioned
above, 3% of buyers first learned of the home
they purchased from the newspaper and 1% from
homes magazines. In the past two years, Semonin
has reduced our efforts in print media because
the buyer is changing.
Our intention is to go where the buyers are
going. They are going to real estate agents, the
Internet, yard signs/open houses, builders,
friends and family. Print media is slowing but
surely going away as an effective means to
market real estate to buyers.
Ask yourself what you buy now
without researching on the Internet? Then ask
yourself if you were buying, what source will
you use. |
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George
Blissett, REALTORS®, eRES, FTHBD, SRIS, SNCS,
SRS, MSS
Semonin REALTORS, 4967 US Hwy 42, Suite
100,
Louisville, KY 40222
Phone: 502.329.5268 Toll Free:
1.800.626.2390
©2001-2009 Semonin REALTORS. A
HomeServices of America, Inc. company. All
rights reserved.
Email:
webmanster@georgeblissett.com
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